Sell your TAG Heuer in Pattaya

We buy pre-owned TAG Heuer watches at our shop on South Pattaya Road and across eastern Thailand. Send three photos — dial, case back, clasp — and get a realistic range before you travel anywhere. No obligation to sell.

TAG Heuer models we see most

Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia, plus the Connected smartwatch.

Indicative buying ranges

ModelRange (THB)
Carrera Chronograph (CBN / CV / CBK)45,000 – 110,000
Carrera Calibre 5 / Twin-Time30,000 – 65,000
Aquaracer Professional 300 (WBP / WAY)28,000 – 70,000
Monaco Calibre 11 / Heuer 0290,000 – 190,000
Formula 1 (quartz / automatic)8,000 – 30,000
Link Calibre 5 / Chronograph25,000 – 60,000
Autavia / Heritage45,000 – 95,000
Connected Calibre E4 (smartwatch)8,000 – 28,000
Ladies' Aquaracer / Formula 1, diamond-set20,000 – 60,000

Indicative ranges for watches in normal used condition, in Thai baht. Not a binding offer — the final number comes from seeing the watch.

What moves the price

Automatic Carreras and the Monaco get the best offers. Formula 1 quartz models are the most common and sit at the lower end. Box and papers matter less than on Rolex, but a complete set still helps.

What we check when you come in

  • Whether it is a quartz or an automatic version — the price gap is large
  • Calibre and caseback details, which tell us the exact reference
  • Crystal, bezel and bracelet condition
  • Whether the chronograph pushers and functions work properly

We inspect in front of you and explain anything that reduces the price. Not sure if yours is quartz or automatic? Watch the seconds hand: a one-second tick usually means quartz, a smooth sweep means automatic.

For visitors and expats

Bring your passport — Thai second-hand dealer law requires us to record the seller. We pay in Thai baht cash or by transfer to a Thai bank account, and you get a purchase document listing the model, serial number and amount. We speak English; message us on WhatsApp any time during opening hours (10:00–20:00 daily).

Other brands we buy

How selling works · Find our shop on South Pattaya Road

Send three photos of your TAG Heuer and get a range today.

No obligation to sell. No charge for the valuation.

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